The Ercole plant pot guarantees safe benefits to plants and considerable advantages to nursery producers who have chosen to use it. With the use of the Ercole plant pot, the growth time of the plant is considerably reduced, thanks to the well-developed root system; once planted, the attachment to the ground is secure and the growth healthy and immediate. The plant pot’s ventilation system (carefully designed at the end of years of study, tests and empirical research) prunes the roots that come into contact with air and light in a natural way and prevents their circular growth. The peripheral root system of the plant does not come under stress and the growth of the stem is faster and more vigorous than that in normal nursery pots or plants produced in the open field. The result is much better if a draining and compact substrate is used reproducing a condition similar to that of the open field. Peat, coconut fibre, coconut pith and controlled cleavage fertilizer: this mix is essential to determine an excellent final result, both technical and commercial, of the cultivation in this special pot.